The Vehicle component Solutions (VS) Company will set up the Global Customer Strategy Division directly under its headquarters to establish an integrated strategy for order and sales management and strengthen marketing functions to accelerate the growth of the business. Leading the company since 2019, president Park has been promoted in recognition of his contribution to upgrading the company’s business portfolio, improving profitability of premium product lineups and growing the webOS platform while solidifying the company’s position in the OLED TV market. Also, the eXtended Reality (XR) Business Division will be established directly under the headquarters. To strengthen the smart TV operating system webOS, the webOS SW Development Group will be established for direct reporting to Park Hyoung-sei, president of the HE Company. The Home Entertainment (HE) Company is set to further accelerate its transition to become a media and entertainment powerhouse. In addition, the Home Beauty Business will be transferred from the Home Entertainment Company to the H&A Company to create synergy with existing strong product lineups in ‘Home’ spaces. The Home Appliance & Air Solution (H&A) Company will establish an engineering sales division under the Air Solutions Business to enhance the engineering capabilities to maximise business synergy in heating, ventilation and air conditioning (HVAC), its core B2B business area. While maintaining its responsive decision-making system across all four business units, LG will aim to spur further development of original technologies in each business unit and support the company’s business transformation. The D2C Business Group will take on the role of expanding customer contact points by strengthening Online Brand Shop (OBS) activities and customer data-based digital marketing capabilities. The company says it will not only seek to strengthen executive capabilities in the overseas operations of strategically critical businesses including B2B operations, but also provide necessary support to bolster qualitative growth of all other business units by aiding the development of overseas sales expertise as well as accelerating the advancement of platform-based businesses and innovative D2C business models. The new organisation will manage overseas sales subsidiaries in North America, Europe, Latin America, the Middle East and Asia Global Marketing Group and the Direct-to-Consumer (D2C) Sales Business Group. The Overseas Sales and Marketing Company will play a crucial role in accelerating change and growth as well as enhancing LG’s global brand power by discovering and developing opportunities to create customer value.
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